You log into your business email like you do every morning, coffee in hand. There's the usual stuff in your inbox, along with a new message from a potential client who has contacted you about booking a newborn session. She doesn't say much other than her due date and that she's interested in a session. You know the next step is to respond, but you sit there blankly staring at your monitor not knowing what to write. Or wondering if you should pick up the phone and call instead, but then, what would you say? You type up something quickly and send it, but then you never hear back. So now you sit there wondering what went wrong. Was it something you said or didn't say? Maybe you should have called after all. Were you professional enough? And so on. Sound familiar?
Trust me, I know the feeling. I've been there too. In the past four years as a photographer, I have learned a few secrets to the business side of things. There is an art to winning a potential client over and that is to be both personable and professional! But that's not possible to do through email... or is it? Actually, it is. The key is to come across as an actual genuine person, not just someone wanting to collect payment for services. At the same time, you must answer questions that the potential client doesn't even realize they have, before they ask. You are the professional, they are coming to you for your knowledge, and you must gain their trust enough that they decide to invest in you without really knowing you. Let them know they are not just in good hands, but in expert hands. Finally, wrap up the email with a clear call to action. Don't leave them up in the air wondering what to do next. Let them know they should reply to the email, call, or come in for a consultation or whatever it is, but make it clear.
This free download will provide the base for a well structured initial email to help turn those inquiries into real clients. If speaking on the phone is more of your thing, you can also use the template as the base for your script when you first get in touch with potential clients. I hope this freebie helps make your workload a little lighter and makes it easier to get clients through the door. Click the image below to download the file with the email text. You will need Adobe PDF to open this template. To use, simply copy all the text and paste to your email, then make the necessary changes by inserting your own information. I suggest a panoramic image as the header of your email to customize it to your branding and give it that special touch. Save it as a draft so the next time a potential client gets in touch, it's ready to go! Did you miss last month's freebie for photogs? Scroll down to access that too!
Feel free to share this freebie with your photographer friends by sending them to this post, but please do not directly send the original file. Please, do not claim this template as your own or attempt to resell. If you enjoy this freebie and would like to see more in the future, please leave a comment below! Did you miss last month's freebie? Get it HERE!
Hey there! I'm Anel. Houston photographer, wife to my high school sweetheart, and mama to four wild kids who I homeschool. I love nature, motherhood, dessert, listening to podcasts, and journaling my life.